19. Dating Site Revenue Hit a Record $5.61 Billion in 2021
In addition to 45% of users saying they felt frustrated from online dating, 35% say dating platforms made them feel pessimistic, and 25% say using the platform made them feel insecure.
Meanwhile, 28% say dating platforms make them feel hopeful, 29% say they make them feel optimistic and 32% say they make them feel confident. 6
This helps put into perspective just how many naughty date.com reviews users aren’t exactly thrilled with using online dating platforms. It’s safe to assume that users may not feel good about themselves if they’re seeing too many people they consider to be out of their league, or if they don’t get as many matches as they expected.
Online Dating Industry Statistics
From 2015 to 2017, online dating site and app revenue struggled to breach the $2 billion , revenue hit $2.38 billion, only to keep growing to reach a staggering $5.61 billion in 2021.
With COVID and lockdowns making physical outings difficult, we aren’t surprised that the years 2020 and 2021 witnessed a $1.79 billion jump in revenue. 1
20. Tinder Is the US’s Go-To Platform for Online Daters
Tinder has become synonymous with online dating, though industry competition is certainly fierce. In , the platform had 32% of the U.S. market, followed by Bumble (22%), Hinge (15%), Plenty of Fish (15%), Grindr (7%), Badoo (6%), OKCupid (4%), Match (4%) and Zoosk (2%). 1
However, it’s clear that both Hinge and Bumble are eating into Tinder’s market share. Back then, Hinge only had 3% of monthly active users (MAUs), whereas Bumble hovered around 13%. For both platforms, this is a significant growth in MAUs. 3
21. Hinge and Bumble Are Growing Fast
In the same report by Sensor Tower, we can see rapid growth in the user bases of both Hinge and Bumble over the last three years. Bumble notes a 96% increase in monthly users since e statistic for Hinge is an impressive 344%.
The number of monthly Tinder users, however, has , whereas Hinge’s initial release was a year earlier, in 2013. Tinder, which launched initially in 2012, has seen much larger growth than both platforms. 3
22. Tinder vs Badoo: Global Users
Even though it’s number one in the U.S., Tinder comes in second place globally. Instead, Badoo is the world’s most downloaded dating app, having over 400 million users. 1
23. There Are Twice as Many Men as Women on Tinder
If you’ve ever felt that users seeking men have a lot more options on dating apps, this statistic might make you feel validated. As 67% of Tinder users are men, that means that only 33% are women. While it’s true that you only need one person if you’re looking for commitment, this does allow those interested in men to be a bit more picky. 2
24. Match Has an Equal Split Between Men and Women
If you’re looking for a more equal split than Tinder’s two-to-one ratio, Match might be the platform for you. It boasts an even split, with plenty of high-quality singles in both camps. 2
25. Match Group Owns 22 Dating Sites and Platforms
Even though we mentioned fierce competition, much of it is friendly. Match Group, the parent company of Tinder, also owns Hinge, Match, OK Cupid and Plenty of Fish, among others. In fact, Match Group owned six of the top 10 dating apps by revenue in 2020. 4
Final Thoughts: Dating Online Statistics
Online dating is a behemoth of an industry, and that’s unlikely to change anytime soon. Millions of people use online dating services to find a potential significant other, whether for a one-time fling or a long-term relationship.